A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product or brand. It may take the form of an abstract or figurative design, or a stylized version of the company’s name. Think of a logo as a personal ID number. It is the defining identification of a brand, the core feature which makes the brand different from the competition. There is no brand without a logo. Through colors, lines, fonts and shapes, logos become the „face“ of the business. The most important feature of any logo is uniqueness. Also, a logo has to be able to convey a bit of the most relevant information about the company to the audience.